Wednesday 13 January 2016

ART & COPY - Doug Pray


Art & Copy is a empowering film about advertising and inspiration, directed by Doug Pray. It reveals the inside scarcest and wisdom of the many great advertising creatives of this day an age. Creators that have changed our culture and media today but yet are still visually unknown. George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cat food to cars. They got the attention of billions of people, inspired them, motivated them into either taking a stand, making a change or just buying a product. It is crazy to think how powerful an advertising campaign can be and its being creative by these amazing unknown people. 







In 1993 it started with two simple words "Got Milk?" Got Milk created by Rich Silverstein and Jeff Goodby revitalized the milk industry and made advertising history. Its "Got Milk?" marketing campaign not only helped turn around milk sales but also changed the face of consumer marketing forever. 

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