Visual Methodologies

Visual research methods are growing more popular as people find them more helpful and easier to construct their texts or media. In this book, Gillian Rose shows that everyone sees the world through their own eyes and we interoperate by our life experiences. When looking at an image or text we think what does it mean to us? or what is it trying to show visually. 

Colour 
Colour is crucial part of an image structure
1. Hue - it is the reference to the actual colours in a painting.
2. Saturation - it refers to the purity of the colour.
3. Value - it refer to the lightness or darkness of a colour.

Light:
'The light you can see in an image is clearly related to both its colours and its detentions. What types of lights reflect in a painting: candlelight, daylight, electric light - these will clearly affect the structure and appearance of the image.

Expressive Content:
'That is the 'evocation' in writing of the 'feel' of an image. To describe an image's expressive content as 'the combined effect of subject matter and visual form.'

Mise-en-scene: 
'What the shot involves, looking at what frame is used, placement of actors/models and that how it is shot concerns the structure of the shots themselves.'

Montage:
'Montage refers to how the shots of a film are put together; that is, how they are presented.

Sound:
'Sound is crucial to most moving images, especially films, music videos, adverts and tv. There are three types of sound: environmental, speech and music. Environmental are sound effects, whether 'real' or artificial. The music soundtrack of a movie is also fundamental to its effect. The source of the sound can be in or out of the frame.'

Content Analysis:
is a technique for systematically describing written, spoken or visual communication. It provides a quantitative (numerical) description. Many content analyses involve media - print (newspapers, magazines), television, video, movies, the Internet.

Semiology:
'Semiology offers a very full box of analytical tools for taking an image apart and taking how it works in relation to the broader systems of meaning. Semiology draws upon the work of several major social theorists.